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Template Analysis

Template Analysis. Developed by Nigel King and others.

The term "template analysis" refers to a particular way of thematically analysing qualitative data. The data involved are usually interview transcripts, but may be any kind of textual data. Template analysis involves the development of a coding "template", which summarises themes identified by the researcher(s) as important in a data set, and organises them in a meaningful and useful manner. Hierarchical coding is emphasised; that is to say, broad themes encompass successively narrower, more specific ones. Analysis often, though not always, starts with some a priori codes, which identify themes strongly expected to be relevant to the analysis. However, these codes may be modified or dispensed with altogether if they do not prove to be useful or appropriate to the actual data examined

See e.g.

Book icon King, N (2004) Using templates in the thematic analysis of text, in C.Cassell and G.Symon (Eds.) Essential Guide to Qualitative Methods in Organizational Research. London: Sage.



Analysing the Interviews with the Doctors

Authors of this page:Dawn Clarke and Graham R. Gibbs

Affiliation: University of Huddersfield

Date written: 21st January 2009




Learning outcomes

  1. How templates or coding schemes can be used with more than one type of respondent.
  2. How new codes can be used for new cases and then used to investigate previous cases.


Here Frances talks briefly about how she analysed the data from her interviews with doctors. In the main she used the existing template, especially the top-level codes 'Whiplash a minor injury?' and 'The Healthcare Experience'.

She also introduced some new codes to deal with the doctors' response to the patients they saw. These were 'Dismissive', 'Reactive' and 'Proactive'. Having used these to code what the doctors had said, she then went back to the patients to look for similar accounts from them about how their doctors responded.

You may find it useful to print out the final version of the template that Frances used before watching this video.


Loudspeaker iconiPhone friendly version of the videoIn this 4 minute video, Frances discusses how she used the coding template with data from the doctors and talks about the new analytic ideas about the doctors responses that she developed:


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