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About entrepreneurship

Entrepreneurship means undertaking innovations and using finance and business acumen in an effort to transform innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses; however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity.

As Sally puts it,

"Entrepreneurship has found its way into the higher education curriculum and there is an increasing focus on embedding entrepreneurship education in non-business courses and extra-curricular settings. Entrepreneurship education apparently hinges on the suggestion that entrepreneurship is not 'special' and should be viewed as one of a number of career options for graduates, being an area of expertise which can be taught. However, the discourses of entrepreneurship frame entrepreneurial activities as particularly masculinised, being based on a tradition of male scholars researching male entrepreneurs, effectively positioning entrepreneurship as a set of learnt behaviours linked to masculinity. Although the numbers of female undergraduates is increasing ­ both in the UK and internationally ­ this is not reflected in the relative numbers of women who pursue graduate entrepreneurship and suggests that something is 'going on' in teaching and learning practices aimed at teaching 'for' and 'about' entrepreneurship and that this may be linked to the masculinised discourses which inform its theoretical and political foundations."

In her thesis, titled "The gendering of entrepreneurship in higher education: a Bourdieuian approach", Sally used Bourdieuian concepts to explore themes related to the impact of gender on the teaching and learning of enterprise and its associated influence on women’s desire for, or confidence in, putting this knowledge into practice. She explored Bourdieu’s theory of practice in relation to the field of HE entrepreneurship education in the classroom and the dispositions and capital that women might bring to this field. She explored the interaction of habitus, capital and field as a theoretical framework for researching women and entrepreneurship in HE. She also used the approach to develop and support learning and teaching environments that motivate and encourage women to put their entrepreneurial skills and aspirations into action.

Sally Jones' publications

Book Chapters
Jones, S. (2011) The Self-Made Man or the Man-Made Self? HE Entrepreneurship Education (HEee) and Gender. In Kill, R. and O'Rourke, K. (Eds.) Inspiring Enterprise: Transforming Enterprise Education at Leeds Metropolitan University Leeds: Leeds Met Press pp. 32 -41

Journal Papers
Jones, S. & Treanor, L. (2011) New Directions in Women's Entrepreneurship Research: Diana International 2010 Research Conference International Journal of Gender and Entrepreneurship 3(2) pp.174-178

Jones, S. (2010) Working with Words: A Bourdieuian Approach to Researching HE Enterprise Education and Gender in Methodology: Innovative approaches to research Spring pp. 8-10

Jones, S. (2010) Stuck in Neutral? HE Entrepreneurship and Enterprise Education (HEee) and Gender Assessment, Learning and Teaching Journal (ALT) Special Issue on Enterprise Education, Number 8 pp.42 – 44

Jones, S. (2009) The Historical Gendering of Entrepreneurship: A Graduate Enterprise Perspective MBA Review December pp. 17 - 20

Jones, S. (2012) Does the Way We Talk About Entrepreneurship Have Gendered Consequences? A debate piece for Enterprising Matters, online members publication for Institute for Small Business and Entrepreneurship (ISBE)

Jones, S. & Hill, K. (2010) Editorial in Methodology: Innovative approaches to research in Leeds Metropolitan University pp. 3 - 4

Jones, S. (2009) The Social Construction of Entrepreneurship: The Self-Made Man or the Man-Made Self? A debate piece for Enterprising Matters, online members publication for Institute for Small Business and Entrepreneurship (ISBE) Available at:

Conference Papers

Gendered Discourses of Entrepreneurship in HE: The Fictive Entrepreneur and the Fictive Student. Award winning paper to the 2011 Conference of the The Institute for Small Business and Entrepreneurship (ISBE) ISBE logo



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