online QDA logo - Home Page



Bookmark and Share



Authors of this page: Graham R. Gibbs

Affiliation: University of Huddersfield

Date written: 7th May 2012




Learning outcomes

  1. Become aware of the relevance of ethical issues when designing a sample for research.
  2. Understand some of the possible biases created by sample selection techniques.
  3. Understand how to select a sample in qualitative research that spans theoretically significant types of respondent.


Part 2 looks at how Sally designed her sample and sorted out how to contact her participants. She avoided having teaching staff select suitable participants for her and rather used a method of identifying a number of volunteers from very large classes. She interviewed both teachers and students from three groups: Health Studies, Sports related studies and Hospitality Studies. These gave her courses that were predominantly men and some that were predominantly women as well as a mix of older student along with courses of mainly school-leavers.


Creative Commons License
Entrepreneurship, education, Bourdieu. by Graham R Gibbs is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Case Contents