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Videos from a lecture on personal construct psychology

Authors of this page: Graham R. Gibbs and Vivien Burr

Affiliation: University of Huddersfield

Date written: 3rd January 2013

Ref: Burr, Viven (2013) "Lecture on personal construct psychology", Online QDA Web Site,







A lecture and a hands-on exercise in two parts on personal construct psychology given by Vivien Burr taken from a series on research methods and research design given to masters (graduate) students at the University of Huddersfield.


Personal Constructs

Examines the elicitation of personal constructs and how people may differ in how they construe their world. This is based on the ideas of George Kelly who developed the psychology of personal construct in the 1930s. Kelly argued that constructs have two poles, they are bipolar and different people may have different contrasts for the same concept.


The repertory grid

Examines the elicitation and interpretation of a repertory grid. Based around an exercise on how people think about chocolate bars, Dr Burr explains the elements and the constructs in a grid and shows how to use triads of elements to elicit constructs. These elements and constructs are then used to complete a repertory grid for the respondent. Completed grids can be used to investigate i) the relationships between the person's constructs and ii) what they think about the elements (in this case the chocolate bars).