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Videos from a lecture on questionnaire design

Author of this page: Graham R. Gibbs

Affiliation: University of Huddersfield

Date written: 3rd January 2013

Ref: Gibbs, G R (2013) "Lecture on questionnaire design", Online QDA Web Site,







A lecture in three parts on Questionnaire Design by Graham R Gibbs taken from a series on research methods and research design given to masters (graduate) students at the University of Huddersfield.


Question types & piloting

Examines what kind of data can be gathered by questionnaires, the types of questions that can be used (especially open vs. closed questions) and the role of piloting the design.


Questionnaire layout & question wording

Looks at how to layout a questionnaire, including title, introduction, instructions, sections and deadline, and then examines a range of issues concerned with the wording of questions.



Ratings & scales

Looks at a selection of ways of collecting information about ratings and then examines some of the key ways that scales are constructed and used.