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Videos from a lecture on surveys

Author of this page: Graham R. Gibbs

Affiliation: University of Huddersfield

Date written: 3rd January 2013

Ref: Gibbs, G R (2013) "Lecture on surveys", Online QDA Web Site,







A lecture in two parts on social surveys and sampling design for surveys taken from a series on research methods and research design given to masters (graduate) students by Graham R Gibbs at the University of Huddersfield.


Social Surveys

Examines what is involved in undertaking a social survey, deciding whether to use self-completion (remote) questionnaires or face to face interviews and retrieving and processing the data. Designing questionnaires is dealt with in a separate video.


Social Surveys

Examines what is involved in drawing representative samples from a population. The 'gold standard' approach of probability sampling is explained and different forms of probability sampling: simple sampling, systematic sampling, stratification, multi-stage, cluster sampling are examined along with some non-probability sampling approaches such as quota sampling, opportunity sampling, snowball sampling and theoretical sampling.